Use Local SEO To Unlock An Endless Flow Of New Customers

While local SEO is important for any business, it is especially crucial for contractors, as all of your clients will be local. But before you start working on your local SEO strategy, you want to understand what it is. It can also help to understand exactly how it will bring in a massive number of customers, as that will help motivate you to make it a priority.

What Is Local SEO?

Local SEO is the local-focused version of search engine optimization. With local SEO, your goal is to appear at the top of the search results for searches done locally. If someone searches for a service “near me” or “in [City],” this is a local search. Even if they don’t include those terms in their search, Google is likely to focus on local results for many searches. This is especially true for contractors such as painters, electricians, roofers, plumbers, and others.

With that in mind, explore some of the ways that local SEO brings in more customers to your business.

Consider Some Statistics

A recent local search survey found that 61% of people do a local search daily. And Google says that 30% of all of its searches are location related. On top of that, 76% of people who complete a local search visit the business within the next 24 hours.

With so many people relying on local searches, you need to make sure that your business appears at the top of the results so that they know you exist.

People Will Find You When They Search for Your Services

The overarching reason that local SEO dramatically increases your number of customers is your ability to be seen. When someone needs a service that you offer done locally, your business is more likely to be one of the first few results if you practice local SEO.

So, if someone searches “[plumber/electrician/etc.] near me,” your business will appear. This has the obvious effect of spreading awareness about your business. With your Google Business Profile completed, it will also show crucial details about your business, such as how to reach you and the areas you serve.

Find People Ready to Schedule

There are two main categories of people searching for local contractors, those who are ready to schedule service and those who are still in the research stage. You will attract both with local SEO.

A prime example of people ready to schedule would be those who need your services for an emergency. In that situation, they may just want to contact the first plumber, electrician, or another contractor that fits their needs and is available. It’s in your best interests to be the first one they see.

Find People Still Researching

In non-emergency situations, most people will get quotes from a few contractors before deciding. Local SEO efforts help ensure that you are one of the contractors that they reach out to. To start, this gives you the chance to convince them to hire you for the project in question. But it also helps with long-term customer acquisition.

Attract Future Customers

So, how does local SEO help with future customer acquisition? At the most basic level, people will see your name, so your business is in their minds.

Drive Website Traffic

People are also likely to click through to your website, so you will notice a boost in website traffic. Maybe they’ll bookmark your page for the future. Or maybe they’ll fill out the contact form you have on there.

Gather Leads

When the new website visitors fill out the contact form on your website, you get new leads. But you may also get new leads from your local SEO efforts when people call or email you directly. Once you have their contact information, you can easily follow up and try to move people along the sales funnel. So, even if they don’t become immediate customers, they may still convert in the future.

Reach Relevant Traffic

No matter whether searchers are ready to hire a contractor or are still conducting research, one crucial part of local SEO is that you will get relevant traffic. People are likely already looking for your services, they just need to find you, or you have to find them. They are most likely to be looking using local searches, so local SEO will maximize your visibility.

Conclusion

Local SEO focuses on your search engine rankings in local searches. It is the best way to bring in local traffic. You’ll find customers ready to convert, those that are giving you a chance to convince them via quotes, and leads for longer-term conversion efforts. Between those three categories, you’ll find a massive increase in customers. Let’s get started with a free 30-minute phone consultation.