How To Use Your Website To Bring In More Customers

Creating a website is a crucial part of setting your small business up for success. Your website is there to provide potential clients with information and attract them to your business. Refresh your memory on why your website is so important and how you can use it to get more customers.

Why Your Website Matters

To start, why does your website matter? It performs a few crucial functions.

It Adds Legitimacy and Professionalism

At the most basic level, your website confirms that your local business exists. On top of that, it adds a layer of legitimacy and professionalism. In today’s world, consumers expect every business to at least have a basic website, and they will doubt the quality or legitimacy of those without one.

It Is Crucial for SEO

Without a website, you can’t even have a local SEO strategy, so you will be missing out on potential clients. You need your business to appear in local search results, but without an optimized website, this won’t happen.

It Makes Your First Impression

Your website is also your chance to make a strong first impression on potential clients. You want it to feel like a welcome mat that encourages engagement. Don’t forget that your website is also a crucial (and cost-effective) spot for advertising.

It Helps Clients Confirm You Are Right for Their Needs

One of the most important functions of your website is to help your clients confirm that you are a good fit for their needs. Being able to glance at your website and see if you offer emergency services, for example, will save everyone involved time and hassle. Potential clients don’t have to waste time reaching out if you aren’t a good fit. And you will reduce admin costs by responding to fewer queries from people you can’t help.

It Expands (or Replaces) Your Physical Location

For businesses with a physical location, your small website can expand it and your presence. But many contractors don’t even have central offices open to clients. In this case, your website replaces your physical location, letting you connect with clients and being their source of information.

How to Use Your Website to Bring in More Customers

Now that we’ve covered why your website is so important, how do you make the most of it to bring in customers? You will want to use a combination of SEO strategies and those that simply improve the client experience and journey.

Have Clear Goals for Your Website

Start by coming up with your goals for your website. For many contractors, the goal is to have people visit your website and then reach out to schedule service. But you may also want your website to be an educational resource, so you can position yourself as an industry authority and provide value for clients.

Choose the Right Domain Name

Do your best to choose a domain name for your company that makes sense. You may have to get creative to find an available option, but it is worth it. You want the domain name to be relevant, short, and easy to spell. If your company name is taken, try something that combines your business name and type of service. For example, “[Company Name]_[City]_Plumber.”

Make It Easy to Navigate

One of the most basic things to do is ensure your website is easy to navigate. If it isn’t, people will leave your page. That not only causes you to lose potential clients, but it also hurts your SEO via your bounce rate.

Develop a Content Strategy

Every small business website needs a content strategy of some sort. Blog posts provide education, positioning you as an industry authority and go-to source for knowledge. They also help with SEO by letting you easily incorporate keywords.

Keep It Updated

Everything on your website should be up to date. This starts with basics like your contact information. But it goes beyond to include current events and more. For example, if you have a seasonal service special, take it down once the season has passed. If someone visits your website and sees a sale that ended months ago, they’ll assume the rest of your site is outdated as well.

Implement SEO

Local SEO is also crucial to your website’s success. This includes researching and using keywords, optimizing your website code, ensuring your website loads fast, making it mobile-optimized, and more.

Conclusion

Your local business’s website is crucial for attracting potential clients via SEO and other marketing strategies. Contact us to see how we can help get your site optimized for more customers.